Expertise

Healthcare

MARKETING THAT MAKES A DIFFERENCE.

You want to inspire behavioral change and make a difference in people’s lives, but the stakes are higher for Healthcare and Cause Marketing than in conventional campaigns. Our media planners and buyers specialize in identifying healthcare related audiences, influencers, and advocates. We cross-reference online and offline trends, decision-making processes, patient sign-ups, and event attendees to build a compelling media campaign.

As healthcare marketers, we know that our messaging exists at the intersection between trust, emotion, and technical expertise for the communities we serve.

Strategy

In a time when most healthcare organizations are saying the same thing, distinction and owning your own space is critical. Our strategic approach S.T.I.R. uncovers opportunities to highlight your hospital’s value and build affinity among potential patient segments.

Connection

Rarely is healthcare thought of or discussed until it’s needed. Usually in a moment of urgency, panic or fear. The right strategy and media connection plans place your healthcare system at the forefront of conversations, increasing consideration and favorability in the right moment.

RESULTS

Patient acquisition and market share grow healthcare systems and hospitals. Patient and market share KPIs, balancing HIPPA compliance, drive analytics programs that steer accountability, lift performance, and enhance marketing investment return.

OUR PAST HEALTHCARE ADVERTISING RESULTS ARE SOLID.

1,916%
Increased a hospital’s campaign click performance by 1,916% through optimization of creative unit rotation
29.26%
Increased hospital site traffic 29.26% year over year despite a 16% budget reduction
300%
Over-delivered a petition signature goal by 300%

Services

Marketing

Audience Segmentation
Media Strategy
Channel Plan
Media Planning & Buying
Digital Media
Optimization Multiplier
Analytics & Reporting
Account Management

Media Channels

Television
OTT/CTV/Streaming
Out-Of-Home
Radio, Streaming Audio
Print
Digital Display, Video
Social Media
SEM
E-Mail

Armed with over 27 years of healthcare marketing knowledge and one of the region’s most experienced audience, media and analytics team, Roux is at the forefront of using media to help healthcare clients achieve success. Let us help you define critical patient segments and use media to move them to your hospital.

“I needed a media buying company that had the tools and expertise that would drive sales for the restaurants I represent. Just as important, I needed someone who really understood my brand and acted as a true partner. Roux Advertising works with me on my objectives for each campaign and strategically designs a buy that is reflective of its unique set of goals. It’s never a one size fits all. No set it and forget it. They always listen to my needs and concerns and adjust along the way ensuring that best results are achieved.”

Nancy Jeansonne Directory of Marketing, Zea Rotisseries & Bar

“I cannot express enough the value Roux Advertising brings to the table. They have helped make my goals a reality, in short order. In the two years I’ve been with Roux Advertising, my business has grown 400%. The biggest mistake a business could make would be NOT hire them. They simply deliver.”

Shelly Leeke Shelly Leeke Law Firm, South Carolina

“Roux Advertising is constantly looking at how we can improve the delivery of our message and receive a better ROI for our budget. This characteristic, added to their experience and professionalism makes Roux Advertising an essential part of our marketing team.”

Misty Shaw Louisiana Office of Tourism, Programs & Services

“When we began working with Roux Advertising, we were 70% traditional and 30% digital. They came in with a great study of who was visiting Baton Rouge, (and we decided) to swap that. It was so successful that in 2017, we revised our media plan and went 80% digital and 20% traditional. They are always open to ideas and suggestions, and really critical in helping us figure out those new directions that we need to take, while considering our concerns and needs as well.”

Karron Alford Director of Marketing & Technology, Visit Baton Rouge

“Roux Advertising has done a great job of helping us analyze and understand our audiences, and look to us to clearly articulate what are the measurable goals and objectives that we have as an organization. They design strategies and tactics that support that from a digital or social perspective as well as traditional media.”

Christine Albert Vice President of Marketing, LCMC Health
LCMC Health Purpose Driven Brand
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