Digital Advertising

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]

During the holiday season, how do you reach your audience without getting lost in the noise? Are you looking to advertise to a single, […]

Years ago, with a click of a button, I installed an ad blocker. Seconds later all ads had disappeared from my screen. Websites loaded […]

As technology continues to improve every day, understanding digital media and taking advantage of the unique opportunities it offers is a necessity for anyone […]

Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]

LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]

Since Snapchat famously turned down Facebooks $3 billion buyout offer in 2013, the picture messaging app has seen a steady climb of success in […]