3 Brand-Building Best Practices from a Facebook Marketing Partner
As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]
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An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy
The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]
6 Ways to Help Your Target Customer Find Your Restaurant Online
It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]
Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
Customers’ car-buying journey in today’s digital world
In marketing, the buyer’s journey encompasses the steps a consumer takes leading up to a purchase. Each stage of the buyer’s journey constitutes different […]
Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
Strategies to Build Your Brand’s Media Budget
As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]
Local Restaurants, It’s Time to Dive in the Digital Ocean
I’m sure by now you’ve already scrolled through hundreds of pictures and videos of food and restaurants in your Facebook, Instagram, Twitter or YouTube […]
New Technologies That Are Changing the Way Brands Tell Stories
Brands have to tell their stories in unique and innovative ways in order to attract their targeted audience. Consumers want to feel a connection […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
HTTP Websites Have Security Risks – 4 Things You Should Know
For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]