How the Right Media Mix Turns Marketing into Signed Cases
For personal injury firms, marketing isn’t about “branding” anymore, it’s about growth you can measure. Every dollar needs to show up in the form […]
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The Ideal Marketing + Communication Tech Stack for Tourism Marketers
In tourism marketing, the right combination of creativity, strategy, and technology can make all the difference between being a destination that’s discovered and one […]
5 Audience Insights That Optimize Your Marketing Efforts
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]
Reaching Consumers Through Emotional Marketing
We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]
Creative Ways Restaurants Are Using Email Marketing to Pack the House
While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]
The 3 P’s – What’s New At Roux
Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]