Insights

Digital Advertising

Audience Analysis|Digital Advertising|Millennial

The Digital Native

Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]

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Analytics|Digital Advertising|Social Media

LinkedIn Gaining Ground

LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]

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Digital Advertising|Marketing|Social Media

Homogenization of Social Media

Since Snapchat famously turned down Facebooks $3 billion buyout offer in 2013, the picture messaging app has seen a steady climb of success in […]

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