How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
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Super Bowl 2024: A Win for NOLA Tourism & an Opportunity for Marketers
Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]
Integrating Influencer Marketing Into Your Tourism Campaign
What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
The Effects of Social Media on Tourism Marketing
Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]