Expertise

Case Studies

LOVE THE BOOT 2025 CAMPAIGN CASE STUDY

THE CHALLENGE Litter continues to diminish Louisiana’s quality of life while inflicting lasting damage on our environment. Yet despite widespread concern, many residents remain […]

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Case Study|Tourism

Louisiana Book Festival

Challenge The fast-approaching festival needed a boost in awareness, accompanied by a steady stream of engagement to encourage visitation to the one-day event. Challenging […]

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Case Study|Restaurant|Social Media

San Antonio & Toronto Brand Positioning, Organic & Paid Social Media

Challenge Our client, owner of three Ruth’s Chris Steak House franchises in San Antonio and Toronto, believed the marketing support and resources they needed […]

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Case Study|Tourism

VBR Case Study

Challenge Capture the rebounding transient visitors to create economic impact. Partnering with a local design firm, Roux was tasked with all media buying responsibilities […]

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Case Study|Restaurant

Zea Rotisserie & Bar Seasonal Seafood Promotion

Challenge Our client needed to run a seafood promotion for the 2023 Lenten season to increase their dine-in sales. Due to a lack of […]

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Case Study|Legal

Leeke Law Firm

Challenge The Leeke Law Firm, a young firm with one principal and two attorneys, faced increasing challenges in an extremely competitive market. Despite marketing efforts in place, their inefficient strategy led to […]

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Case Study|Tourism

Hotel Monteleone

Challenge New hotels and short-term lodging options, combined with an evolution in how travelers plan and book, are challenging the travel industry’s occupancy levels […]

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Case Study|Consumer

Cleco

Challenge Success in the utility industry is often defined by J.D. Power’s Customer Satisfaction Study (CSS) results. Fortunately for Cleco Power, at the end […]

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Case Study|Legal

Shane Smith Law Firm

Challenge Shane Smith Law Firm wanted to increase case volume in a robust North Carolina market. However, the brand’s past efforts had little impact on their target audience. Despite a saturated market, […]

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Case Study|Healthcare

Tracer App

Challenge Louisiana, one of the early COVID-19 hot spots in the United States, was seeking 100,000 downloads of a mobile phone app that documented […]

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Case Study|Healthcare

LCMC Health

Challenge Connect the LCMC Health brand to the five local hospitals the system manages. LEVERAGE PAID MEDIA to deliver the brand’s new position and […]

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Jambalaya Girl

Challenge LIFTING WEEKLY SALES of 4-pack kit to 50+ units (25% increase) at five new Costco locations. SHORTEN PURCHASE CYCLE through increased frequency of repeat sales. […]

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