Integrating Marketing into Video Gaming
It’s perhaps now old news that this year, consumers are spending more time online, TV viewership is up, and mobile activity is through the […]
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A Casino’s Five Target Audiences
As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]
How Casinos Are Attracting a New Generation of Gamblers
Casino floor gamblers are aging out. In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]
5 Things Every Casino Marketer Needs to Know About Media Buying
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]