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THE CHALLENGE Critical marketing metrics showed lagging visibility and volume for LCMC Health against its largest competitor due to their over-spending in share of […]

THE CHALLENGE Some international tour operators attending the 2025 IPW Conference lacked personal experiences and interactions with the State of Louisiana. Traditional engagement and […]

THE CHALLENGE Litter continues to diminish Louisiana’s quality of life while inflicting lasting damage on our environment. Yet despite widespread concern, many residents remain […]

Challenge The fast-approaching festival needed a boost in awareness, accompanied by a steady stream of engagement to encourage visitation to the one-day event. Challenging […]

Challenge Our client, owner of three Ruth’s Chris Steak House franchises in San Antonio and Toronto, believed the marketing support and resources they needed […]

Challenge Capture the rebounding transient visitors to create economic impact. Partnering with a local design firm, Roux was tasked with all media buying responsibilities […]

Challenge Our client needed to run a seafood promotion for the 2023 Lenten season to increase their dine-in sales. Due to a lack of […]

Challenge The Leeke Law Firm, a young firm with one principal and two attorneys, faced increasing challenges in an extremely competitive market. Despite marketing efforts in place, their inefficient strategy led to […]

Challenge New hotels and short-term lodging options, combined with an evolution in how travelers plan and book, are challenging the travel industry’s occupancy levels […]

Challenge Success in the utility industry is often defined by J.D. Power’s Customer Satisfaction Study (CSS) results. Fortunately for Cleco Power, at the end […]

Challenge Shane Smith Law Firm wanted to increase case volume in a robust North Carolina market. However, the brand’s past efforts had little impact on their target audience. Despite a saturated market, […]

Challenge Louisiana, one of the early COVID-19 hot spots in the United States, was seeking 100,000 downloads of a mobile phone app that documented […]