CHALLENGE: Families needed a clear path from high school to workforce
Parents want their kids to succeed but often don’t know where to start when it comes to career-connected education. YouthForce NOLA had the solution, families just didn’t know it existed or how to access it.
STRATEGY: Make the invisible visible
Show families that career-connected learning isn’t complicated or out of reach. Position the Future Ready Guide as the simple first step that opens doors to real opportunities and resources.
SOLUTION: Drive guide downloads through sustained media pressure
Through a 60-day campaign, a public education media plan generated ongoing exposure to move families to action. Negotiated PSA placements and on-air added value extended reach and drove frequency, turning awareness into guide downloads and engagement with YouthForce NOLA resources.
Results
180
Future Ready Guides requests
93,000
site visitors (2x average)
