Expertise
Healthcare
MARKETING THAT MAKES A DIFFERENCE.
You want to inspire behavioral change and make a difference in people’s lives, but the stakes are higher for Healthcare and Cause Marketing than in conventional campaigns. Our media planners and buyers specialize in identifying healthcare related audiences, influencers, and advocates. We cross-reference online and offline trends, decision-making processes, patient sign-ups, and event attendees to build a compelling media campaign.
As healthcare marketers, we know that our messaging exists at the intersection between trust, emotion, and technical expertise for the communities we serve.
Strategy
In a time when most healthcare organizations are saying the same thing, distinction and owning your own space is critical. Our strategic approach S.T.I.R. uncovers opportunities to highlight your hospital’s value and build affinity among potential patient segments.
Connection
Rarely is healthcare thought of or discussed until it’s needed. Usually in a moment of urgency, panic or fear. The right strategy and media connection plans place your healthcare system at the forefront of conversations, increasing consideration and favorability in the right moment.
RESULTS
Patient acquisition and market share grow healthcare systems and hospitals. Patient and market share KPIs, balancing HIPPA compliance, drive analytics programs that steer accountability, lift performance, and enhance marketing investment return.
OUR PAST HEALTHCARE ADVERTISING RESULTS ARE SOLID.
Services
Marketing
Audience Segmentation
Media Strategy
Channel Plan
Media Planning & Buying
Digital Media
Optimization Multiplier
Analytics & Reporting
Account Management
Media Channels
Television
OTT/CTV/Streaming
Out-Of-Home
Radio, Streaming Audio
Print
Digital Display, Video
Social Media
SEM
E-Mail
Armed with over 27 years of healthcare marketing knowledge and one of the region’s most experienced audience, media and analytics team, Roux is at the forefront of using media to help healthcare clients achieve success. Let us help you define critical patient segments and use media to move them to your hospital.
PART II: The 10 Marketing Challenges That Keep Healthcare Marketing Directors Up at Night (And How to Finally Solve Them)
In Part I of this series, we discussed how healthcare isn’t just difficult, it’s a completely different beast than marketing any other industry. As […]
PART I: The 10 Marketing Challenges That Keep Healthcare Marketing Directors Up at Night (And How to Finally Solve Them)
If you’re a marketing director at a healthcare system or hospital, you already know the truth: healthcare marketing isn’t just difficult—it’s a completely different […]
Are You Making These 3 Healthcare Marketing Mistakes?
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]