Chris launched his marketing career through Hollywood South and the local film industry. As a freelance writer and social media promoter, he worked with local theaters and organizations to build audiences and drive engagement for film-related events, people, and causes. He turned this early success into a full-time marketing career, working as a Content and Social Media Specialist across multiple companies and agencies in Louisiana.
At Roux, Chris serves as Brand and Content Manager, developing in-house content strategies and marketing campaigns that position Roux’s data-driven approach, revenue-focused methodology, and proven ability to use media as a business engine. He specializes in building content that moves audiences through their customer journey – particularly client success stories and industry thought leadership. With his background across all major marketing platforms, Chris has a knack for reaching specific industry segments and building communities around Roux’s positioning.
A Northshore native, Chris earned his Bachelor’s degree from Tulane and his Master’s from Southeastern Louisiana, both in History. That background informs how he thinks about narrative and positioning – understanding context, building credibility, and telling stories that matter. Outside the office, Chris is equally invested in New Orleans’ culture and community. A devoted father, avid reader, sports enthusiast, and explorer of the city’s neighborhoods, he embodies the creative, people-first mentality that defines Roux.