Solutions
Strategy
THE STRATEGIC GROWTH YOU RECEIVE IS ROOTED IN OUR PROVEN "S.T.I.R." PROCESS
A BRAND’S MARKETING STRATEGY WILL ALIGN PERFECTLY WITH ITS BUSINESS STRATEGY AND GOALS, DELIVERING MEASURABLE GROWTH.
S.T.I.R. consistently boosts campaign performance and ROI while reducing customer acquisition costs. Your campaigns benefit from audience, brand, competitive, and market insights that propel sustainable growth.
Media
GAIN A COMPETITIVE ADVANTAGE THROUGH STRATEGIC EXECUTION
Roux’s media strategies will interact with your customers, educate prospects, generate awareness, and produce sales at industry-leading rates.
Strategic media thinking leads to exceptional marketing performance and exponential ROI increases. Every component – creative, online, offline and non-traditional media efforts – will connect human needs with a brand’s value. For your brand, campaigns benefit from expert negotiation, multi-market monitoring, added value capture, and continuous performance optimization.
Your brand receives a customer journey model to capture audience segments at optimal moments, influence their information-seeking behavior, and participate effectively in purchase decisions. From digital strategy to traditional placement, your campaigns will reduce costs while increasing effectiveness and conversion rates.
Digital
DIGITAL SUCCESS THAT MAKES YOU A CATEGORY LEADER
Reap the benefits of digital media for maximum competitive advantage. Have confidence knowing campaigns will excel across all platforms and strategies in the digital space - programmatic, paid search, social media, OTT and CTV. Every channel and platform will drive qualified audiences to action and deliver measurable results.
Your digital strategy delivers:
Brand introduction, education and measurable awareness lifts
Increased brand exploration and demonstrated value recognition
Higher conversion rates and qualified lead generation
Customer loyalty through strategic remarketing and retention campaigns
Brand advocacy growth through continued engagement and communication
Turn challenges for your business into growth opportunities within the marketplace. Your campaigns will leverage platforms and channels through strategic audience analysis and insights that advance your mission and produce trackable results.
Audience
FROM TARGET AUDIENCE TO MEASURED ACTION.
Great media campaigns lead to customers choosing your brand to fulfill their needs and improve their lives. This is only possible through a detailed audience understanding that will guide your messaging, creative elements, content, and media buying strategies for maximum impact. The outcome for your brand is messaging that appeals directly and effectively to potential customers by acknowledging their individual circumstances and experiences.
Deep audience insights will go beyond surface demographics to analyze the preferences, habits, and pain points of your prospective customers. These insights build strategies that capture attention and foster genuine connections that convert people to customers. Whether digital or traditional media, your campaigns will deliver outstanding, measurable results.
Such a target audience analysis will create a detailed map of your customer likes, desires, goals, interests, and beliefs using advanced analytics tools.
Your audience segments will become highly focused, qualified groups with proven higher likelihood of doing business with your brand.
Your brand will gain clarity on target audiences that deliver the highest customer lifetime value and conversion rates.
We utilize an extensive arsenal of audience analysis tools to create a detailed map of your target’s likes, desires, goals, interests, and beliefs.
Then we cull your audience groups into highly focused, qualified segments of people who have a greater likelihood of doing business with your brand.
Need clarity on a target audience that truly matters? Let Roux uncover your highest-value audience segment tailored specifically for your brand!
Analytics
PERFORMANCE YOU CAN MEASURE AND BANK ON
Analytics for every campaign focuses on metrics that directly impact your bottom line. Through proprietary tracking systems, performance data provides strategic recommendations that enhance a brand’s investment returns. Reporting reveals the reasons behind outcomes and identifies new growth opportunities with specific, actionable insights for your team and campaigns.
Creative & Production
creative that influences your customer's behavior and drives results.
Achieve higher favorability and increased affinity through distinctive, eye-catching creative content. Your brand presence will be appealing, memorable, and consistently deliver outstanding impact that converts prospects to customers.
