Roux Advertising is proud to welcome back the New Orleans Regional Transit Authority (RTA) to our family of clients. With a fantastic relationship from years past, the RTA and Roux Advertising have joined forces to promote the transit authority’s exciting new fares for bus, ferries and streetcar riders.
The work Roux Advertising will be charged with is designed to boost ridership through re-structured fare packages, to address low passenger numbers which took a significant hit during the pandemic. The cost for monthly fare passes will be reduced, while passes for ferries, buses and streetcars will be consolidated into a single pass. These changes are just some of the incentives rolled out to encourage more riders to get aboard, as the RTA returns to full service this summer.