PILMMA Super Summit 2026 in San Antonio last week delivered with great attendance, solid agenda and many familiar faces. Thank you to PILMMA and everyone who attended Eric’s presentation on how to stop wasting money and start turning marketing into revenue. The message was simple: firms don’t always need to spend more – they need more alignment, better accountability, and a clearer focus on the decision moments that matter.
The Roux team enjoyed welcoming attendees by our booth, where we had the chance to continue the conversation in person about strategy, decision moments, and how to turn media into measurable revenue. Connecting with so many friends, exchanging ideas, and comparing notes on advertising, marketing, and the many ways law firms can drive revenue more effectively made this even extra special.
At Roux, we believe marketing should do more than generate impressions or clicks. It should connect every touchpoint to outcomes, align teams around revenue, and help firms own the market instead of simply buying media.
We’re grateful for the opportunity to be part of such a strong event and look forward to continuing our relationship with PILMMA and its members through webinars, podcasts, articles, and blogs. And we’re already looking forward to the 2027 Summit.