CHALLENGE: Generate strong attendance and revenue
Louisiana Children’s Museum wanted to sell Mud Fest 2026 tickets weeks in advance to ensure strong attendance and predictable revenue. But audience data told a different story. Families don’t commit to outdoor events until the 24-hour window right before, when schedules are locked in and weather forecasts are reliable.
STRATEGY: Embrace family ticket-purchasing behavior
Stop fighting audience behavior and lean into it. Shift media weight out of the advance sales period and concentrate on the 24-hour decision window when families are ready to buy. Run
multiple creative variations to keep messaging fresh and avoid fatigue as frequency builds in the compressed timeframe.
SOLUTION: Establish brand in decision moment
A multi-media push that met families in their actual decision window with rotating creative. With online and offline tactics, Roux turned last-minute planners into confirmed ticket buyers and gave the Children’s Museum the sell-through they needed.
Results
15%
Increase YoY
Attendance
Highest add-to-carts year to date
Lowest cost per
add-to-cart year to date
