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law firm marketing

Blog

Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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Case Study

Case Study – Leeke Law Firm

The Situation, Problems, & Opportunity  The Leeke Law Firm, a young firm with one principal and two attorneys, faced increasing challenges in an extremely […]

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Blog

The Mental and Mechanical Demands of Legal Marketing 

Mental Demands of Legal Marketing: Do you have the fortitude? A person doesn’t start or take control of a law firm without fortitude. The […]

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Agency News

Knack For Business Podcast: Top Reasons Marketing Strategies Fail

In this insightful podcast, I share the secrets behind crafting successfulcampaigns across a diverse range of industries – from legal and tourism tohealthcare. With […]

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Blog

Optimize Your Law Firm’s Advertising Spend

In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]

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Blog

4 Great Ways to Use Visual Content for Social Media Success

Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.

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Blog

10 KPIs Every Law Firm Should Track in 2024

KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.

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Blog

8 Secrets to Successful Law Firm Marketing

In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]

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Blog

Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement

We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.

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Blog

Before You Build Your Social Media Presence

If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.

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Blog

Marketing Must-Dos in the New Year

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

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Law|Media Strategy

A Media Agency – A Law Firm’s Smartest Partner

If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]

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