News and Observations
From An Advertising Agency Built For Law Firms.
You need legal marketing answers, and we can help. We have a knack observing all things marketing and advertising. And we comment. Sometimes it's digital, sometimes it's in-take. Occasionally we talk about ourselves - new faces on the Roux team, or great work our smart people are creating. Regardless, please enjoy our observations and news, and take away something that can grow your law firm's monthly case volume.
The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?
The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, so does advertising, and this trend has led to a lot of questions around OTT advertising. Perhaps the first and most obvious question is “What exactly is OTT advertising?” You could […]
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Optimize Your Law Firm’s Advertising Spend
In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social media, content marketing to billboards, how do you select the path that is best for your firm? The truth is that whether your annual advertising budget is $10,000 or $1 million […]
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4 Great Ways to Use Visual Content for Social Media Success
Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.
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