News and Observations
From An Advertising Agency Built For Law Firms.

You need legal marketing answers, and we can help. We have a knack observing all things marketing and advertising. And we comment. Sometimes it's digital, sometimes it's in-take. Occasionally we talk about ourselves - new faces on the Roux team, or great work our smart people are creating. Regardless, please enjoy our observations and news, and take away something that can grow your law firm's monthly case volume.

Experience New Orleans Like a Local

Dear PILMMA Super Summit Attendees, Welcome to our city, New Orleans, from the Roux Advertising team! We’re thrilled that you’re here for PILMMA Super Summit and we’re committed to ensuring that your stay is amazing. Allow us to share some of our top recommendations to help you fall in love with the Crescent City, just […]
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10 KPIs Every Law Firm Should Track in 2024

KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.
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The Roadmap to Law Firm Growth: Mastering the Art of Strategy

As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns.