Improve Your Law Firm’s Marketing via the Customer Journey
Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]
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Gaining Traction On Social Media
As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]
The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?
The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]
4 Great Ways to Use Visual Content for Social Media Success
Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.
Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.
Before You Build Your Social Media Presence
If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.
Get to Know Your Target Audience on a Deeper Level with These 4 Steps
We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]
5 Audience Insights That Optimize Your Marketing Efforts
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
Budgeting Time Is Over
Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]
The Digital Native
Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]