Tag

Analysis

Advertising|Blog|Media Strategy|Television

The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?

The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]

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Analytics|Blog|Legal|Media Strategy

10 KPIs Every Law Firm Should Track in 2024

KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.

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Blog

8 Secrets to Successful Law Firm Marketing

In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]

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Blog

Marketing Must-Dos in the New Year

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

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