Tag

tracking

Advertising|Media Strategy|Planning

Building Tomorrow’s Media Team

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

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Branding|Digital Advertising|Marketing|Strategy|Technology

Using Accountability Based Metrics to Drive Your Marketing Strategy

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

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Tourism Advertising Graphic - Morgan & Co,
Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Analytics|Digital Advertising|Social Media

LinkedIn Gaining Ground

LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]

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