Marketing Technology: The Next Screen
As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]
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5 Reasons Why I Cut The Cord
As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Exploring TV As A Primary Healthcare Marketing Channel
Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]
YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable
YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]
“Over the Top” Advertising is the New Normal
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]
World Series of Advertising
The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]