Tag

targeting

Advertising|Analytics|Media Strategy|Video

Using Analytics to Optimize Your Campaign and Improve ROI

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

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Advertising|Audience Analysis|Strategy|Video

Using Psychographics to Successfully Target Your Audience

Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]

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Advertising|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

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Tourism Advertising Graphic - Morgan & Co,
Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Advertising|Television

World Series of Advertising

The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]

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