Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]