Tag

strategic analysis

Advertising|Digital Advertising|Marketing|Media Strategy

Optimizing Your Digital Campaign

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

Read More
Advertising|Analytics

Overcoming the Challenges of Marketing Attribution

Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]

Read More
Tourism Advertising Graphic - Morgan & Co,
Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

Read More
Audience Analysis|Healthcare|Planning|Strategy

Budgeting Time Is Over

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

Read More