Tag

media strategy

Advertising|Media Strategy

Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Digital Advertising|Restaurant

6 Ways to Help Your Target Customer Find Your Restaurant Online

It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]

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Digital Advertising|Strategy|Tourism

Improve Your Travel Bookings With These 5 Data-driven Tactics

Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]

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Advertising|Media Strategy

The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

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media strategy
Advertising|Strategy

Is your media strategy missing this key element?

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

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Strategy|Uncategorized|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

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data
Analytics|Audience Analysis

What Data Means & Why It’s So Critical To Your Ad Campaign

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

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Strategy|Uncategorized

Reaching Consumers Through Emotional Marketing

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

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Strategy

Why Media Strategy Matters

Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]

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20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

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Marketing|Restaurant|Strategy

Tips for Multi-Location Restaurants to Succeed Locally

Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]

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