Tag

media buyer

Healthcare|Marketing

How Healthcare Marketers Can Avoid HIPAA Violations

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

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Law

Storytelling: A Powerful Tactic for Legal Marketing

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

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Advertising|Media Strategy

The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

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Digital Advertising|Strategy

Strategies to Build Your Brand’s Media Budget

As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]

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Advertising|Strategy

What Financial Service Providers Should Know About Marketing Attribution

In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]

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