Super Bowl 2024: A Win for NOLA Tourism & an Opportunity for Marketers
Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]
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How Do Millennials Interact With Print Media?
You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]
The Importance of Video in Nonprofit Marketing
There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]
8 Reasons Why Finance and Marketing Should Be On The Same Team
If you’ve read some of our articles on attribution or analytics, you’ll know that we’re extremely focused on ad spend performance and ROI. In […]
Integrating Influencer Marketing Into Your Tourism Campaign
What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]