Tag

marketing company

Digital Advertising|Strategy

Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

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Advertising|Branding|Healthcare|Media Strategy

Building a Connection: How Roux United a Brand with a Non-Traditional Campaign

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

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Blog|Strategy|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

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Strategy

Why Media Strategy Matters

Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]

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email marketing
Marketing|Restaurant|Uncategorized

Creative Ways Restaurants Are Using Email Marketing to Pack the House

While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]

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Law|Media Strategy

A Media Agency – A Law Firm’s Smartest Partner

If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]

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20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

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Healthcare|Law|Strategy|Tourism

Make the Most of Customer Experience in Your Business’s Advertising

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

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Advertising|Strategy

What Financial Service Providers Should Know About Marketing Attribution

In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]

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Advertising|Strategy

Using Multi-Channel Retargeting To Grow Your Brand

Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]

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Marketing|Media Strategy|Strategy

What Marketers Can Learn from Personalization in the Auto Industry

60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]

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Technology

Take Notice of Podcasts

It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]

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