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marketing company

Advertising|Media Strategy|Millennial

Is OTT advertising a good fit for your business?

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

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Advertising|Media Strategy

Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

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Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Gaming

How Casinos Are Attracting a New Generation of Gamblers

Casino floor gamblers are aging out.  In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Digital Advertising|Restaurant

6 Ways to Help Your Target Customer Find Your Restaurant Online

It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Digital Advertising|Strategy|Tourism

Improve Your Travel Bookings With These 5 Data-driven Tactics

Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]

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Law

Storytelling: A Powerful Tactic for Legal Marketing

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

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Financial Services|Strategy

Influencer Marketing in the Financial Services Industry: Why It Works

Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]

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Healthcare|Marketing

Are You Making These 3 Healthcare Marketing Mistakes?

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

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Advertising|Media Strategy

The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

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