How Healthcare Marketers Can Avoid HIPAA Violations
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
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5 Things Every Casino Marketer Needs to Know About Media Buying
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]
How Law Firms Can Get the Most Out of Local Ad Campaigns
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
8 Tips to Help You Be More Productive at Work
Like most people, I find it very difficult to focus at work from time to time. This is particularly true around the holidays. The […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]
5 Hospital Marketing Trends to Look for in 2018
Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]