In Part I of this series, we discussed how healthcare isn’t just difficult, it’s a completely different beast than marketing any other industry. As […]
If you’re a marketing director at a healthcare system or hospital, you already know the truth: healthcare marketing isn’t just difficult, it’s a completely […]
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]
Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]
As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]
Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]
Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]