Tag

healthcare marketing

Healthcare|Marketing

How Healthcare Marketers Can Avoid HIPAA Violations

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

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Healthcare|Marketing

Are You Making These 3 Healthcare Marketing Mistakes?

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

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Strategy|Uncategorized|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

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Healthcare|Strategy|Television

Exploring TV As A Primary Healthcare Marketing Channel

Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]

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Healthcare

Patients and Caregivers: How Audiences Drive Campaign Decisions

As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]

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Advertising|Healthcare

How to Create an Emotional Connection With Your Audience, and Why You Should

Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]

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Healthcare|Marketing|Strategy

5 Hospital Marketing Trends to Look for in 2018

Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]

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