Tag

advertising metrics

Analytics

What Your Website Analytics Aren’t Telling You

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

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Advertising|Gaming|Media Strategy

5 Things Every Casino Marketer Needs to Know About Media Buying

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]

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Advertising|Analytics

Overcoming the Challenges of Marketing Attribution

Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]

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Branding|Digital Advertising|Marketing|Strategy|Technology

Using Accountability Based Metrics to Drive Your Marketing Strategy

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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Analytics|Digital Advertising|Social Media

LinkedIn Gaining Ground

LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]

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