Tag

advertising company

Healthcare|Marketing

How Healthcare Marketers Can Avoid HIPAA Violations

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

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Advertising|Media Strategy

Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

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Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Gaming

How Casinos Are Attracting a New Generation of Gamblers

Casino floor gamblers are aging out.  In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Advertising|Strategy|Tourism

Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

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Financial Services|Strategy

Influencer Marketing in the Financial Services Industry: Why It Works

Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]

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Healthcare|Marketing

Are You Making These 3 Healthcare Marketing Mistakes?

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

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Advertising|Media Strategy

The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

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Analytics

What Your Website Analytics Aren’t Telling You

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

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media strategy
Advertising|Strategy

Is your media strategy missing this key element?

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

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Advertising|Strategy|Uncategorized

Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

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