How Healthcare Marketers Can Avoid HIPAA Violations
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
Casino floor gamblers are aging out. In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]
We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]
You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]
Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]
In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]