Meet Louisiana's Tourism marketing Experts
Learn how to own your market with the right strategy
Most media agencies sound the same because they organize around capabilities, not conviction. Roux Advertising exists for a different reason: to help brands win the mind and own their market space – brands that don’t just compete for travelers but set the pace that others chase.
If you’re attending the Louisiana Travel Summit, stop by and meet the Roux Advertising team.
Tourism Marketing measuring the right things
Roux has spent years partnering with Louisiana tourism organizations – including the Louisiana Department of Culture, Recreation & Tourism, Visit Baton Rouge, Hotel Monteleone, and New Orleans & Co. – alongside various DMOs, hotels, attractions, and hospitality brands nationwide.
Success isn’t measured in impressions or vanity metrics. Your success is measured in visitors and dollars. Every media opportunity is judged the same way: does it drive revenue for your destination? If it doesn’t, it doesn’t make the plan.
Customized strategies designed to achieve your objectives:
- Increasing visitation
- Driving overnight stays
- Promoting seasonal events
- Growing awareness in new markets
- Improving campaign performance
- Demonstrating measurable ROI
media that pays you back
Travel decisions unfold across research, comparison, and a final moment of commitment.
Media plans are built to reach travelers at each stage – but the plan itself is only as good as the return it produces.
This isn’t a menu of tactics. It’s a plan built around one outcome: your destination’s revenue.
PROVEN RESULTS FOR TOURISM & HOSPITALITY
- 50%+ reduction in hotel booking acquisition costs (independent hotel property)
- 200% ROI in room bookings (hotel property)
- 147% increase in click-through rates, with lower costs (major DMO)
- 2,200%+ ROI through destination-focused campaigns (regional tourism client)
Results vary by market and scope. The discipline behind them doesn’t.
Let's connect at the travel summit
Stop by the Roux booth to discuss:
- Current tourism marketing challenges
- Media planning and budget optimization
- Visitor acquisition strategies
- Reaching the right audience
- Campaign measurement and reporting
- Upcoming initiatives and seasonal promotions
- Maximizing return on your marketing investment
Pre-book a 1-on-1 strategy conversation:
If you’re a decisive partner looking for a clear recommendation – not a menu of options – reserve time with the Roux team during the summit.
No generic pitch. Just a focused conversation about what it takes for your destination to lead its category.
Every destination has a story worth telling – and a category worth leading. Roux is proud to support Louisiana’s tourism industry and look forward to connecting with you at the 2026 Louisiana Travel Summit.
See you in New Orleans.
